Finally, someone other than you keeps your child accountable

Your athlete has talent and great coaching. But they're missing the X Factor

Daily habits. WhatsApp check-ins. Weekly reports.

The X factor isn't more training. It's TNT - Things that take No Talent. The stretching, sleep, hydration, and mental prep that anyone can do but most athletes don't.

Why TNT Matters

Skill wins points. Discipline builds careers.

💰 30-day money-back guarantee

The Gap Between Talent and Results

Every competitive athlete trains hard. But champions do something different.

The Invisible Work Gets Skipped

Stretching, hydration, visualization - coaches mention them, but no one tracks them. When no one's watching, habits disappear.

Parents Become the Enemy

Every reminder becomes a fight. "Did you stretch?" feels like nagging. The relationship suffers, and compliance drops even more, eventually leading to resentment.

Potential Goes Unrealized

Athletes with talent lose matches they should win. They cramp, lose focus, and crumble under pressure - not from lack of skill, but lack of foundation.

The Solution

The X Factor, Externalized

AthleteX makes TNT habits visible, accountable, and identity-building.
TNT = Things that take No Talent: stretching & mobility, sleep quality, hydration tracking, visualization, recovery protocols, and mental preparation.

Talent   x   Training   x   X   =   Champion
WhatsApp Check-ins

Daily touchpoints - no app download.

Weekly Reports

Visible progress for all stakeholders.

Streak Building

Gamification that builds identity.

Parents see progress without asking.Athletes build discipline without nagging.Coaches see well-committed athletes.
Simple Process

How It Works

Simple, WhatsApp-native, and designed for the work that needs to be done off-court.

Daily WhatsApp Check-ins

Simple check-ins via WhatsApp. No app download, no login—just respond and build your streak.

Track TNT Habits

Log stretching, sleep, hydration, visualization, and recovery. Tracked, not nagged.

Weekly TNT Reports

Visual reports showing compliance, streaks, and progress. The invisible work becomes visible.

Three-Way Visibility

Athletes build habits. Parents see proof. Coaches see commitment. Everyone aligned.

Example: Arjun's Day

6:00 AM

Arjun receives WhatsApp: "Morning check-in! Did you complete your stretching routine?"

6:05 AM

Arjun responds: "Yes ✅" - Streak continues: Day 47

9:00 PM

Evening check-in: "Rate your sleep quality (1-10)" - Arjun logs: "8"

Sunday

Weekly TNT Report sent to Arjun, his parents, and Coach Sharma. 92% compliance, 47-day streak!

Why We're Different

Why AthleteX Works

We're not a training app. We're not a fitness tracker. We're the accountability coach for the work that needs to be done off-court.

Why do things that take no talent?

WhatsApp-Native

No app download, no login. Meet athletes where they already are - WhatsApp.

Three-Way Visibility

Athletes build habits. Parents see proof. Coaches see commitment. Everyone aligned.

Identity Building

We help athletes build habits that become their identity. 'I'm a 50-day streak athlete' is an identity.

TNT-Specific

We own the boring stuff - stretching, sleep, hydration, visualization, recovery. No talent required, championships won.

AI-Powered Accountability

Smart nudges that don't nag. Personalized check-ins. The system adapts.

Streak & Gamification

Consecutive day tracking, milestone badges, TNT Score. Celebrate consistency.

The Difference

Most apps try to coach technique or track workouts. We focus on what coaches can't supervise and parents can't enforce without becoming the enemy: the TNT habits that need to be done off-court.

100%

WhatsApp-Native

3-Way

Visibility System

TNT

Focused

See It In Action

Real Check-ins, Real Results

See how athletes interact with AthleteX on WhatsApp. Simple, natural, effective.

AthleteX
Online

Good morning! Did you complete your visualization training today as we agreed?

6:30 AM

Yes ✅

6:32 AM

That's awesome! You're on a 47-day streak 🔥 Visualization activates the same neural pathways as physical practice - you're building your mental edge. Champions do the work when no one's watching. See you tomorrow! 💪

6:32 AM

* Screenshot blurred for privacy. Real conversations, real results.

No App Download

Works right in WhatsApp - where athletes already are

Quick & Simple

Check-ins take seconds, not minutes

Real Accountability

A coach who cares, educates, and holds you accountable

Proven Results

Results That Speak

Real metrics from athletes building discipline through TNT habits.

87%
Average habit completion rate
Athletes complete 87% of assigned TNT habits
45+
Average streak days
Athletes maintain streaks of 45+ days
92%
Parent satisfaction
Parents report seeing measurable progress
50%
Fewer injuries
Athletes following TNT habits report fewer injuries

Trusted By

Coaches, advisors, and athletes who understand what it takes to win

Coaches

  • •Aras Razak - GameFit Badminton Academy
  • •Certified Sports Performance Coaches
  • •Youth Development Specialists

Advisors

  • •Sports Science Researchers
  • •Performance Psychology Experts
  • •Athlete Development Consultants

Teams & Academies

  • •Multiple Badminton Academies
  • •Junior Competitive Programs
  • •Elite Youth Athletes
Simple & Transparent

Choose Your Plan

Start with Essential, scale as you grow.

Essential

Perfect for individual athletes

$25/month

or $20/month billed yearly

  • Daily WhatsApp check-ins
  • TNT habit tracking
  • Streak tracking & badges
  • Weekly TNT Score reports
  • Parent & athlete visibility
  • Exclusive content from top coaches
Build the X Factor
Popular

Professional

For serious athletes & coaches

$49/month

or $39/month billed yearly

  • Everything in Essential
  • Coach dashboard access
  • Advanced analytics & insights
  • Priority support
  • Custom habit templates
  • Premium exclusive content library
Build the X Factor

Elite

Complete athlete development

$99/month

or $79/month billed yearly

  • Everything in Professional
  • Personalized training plans
  • Injury prevention protocols
  • Dedicated success manager
  • Quarterly performance reviews
  • VIP access to exclusive masterclasses
Build the X Factor

💰 Money-Back Guarantee

If your child doesn't complete 80% of their TNT habits in the first 30 days, you pay nothing.

Real Stories

What Athletes & Parents Say

Real stories from athletes who found their X factor.

BM

Bhavesh M

16 • Badminton Player • Bangalore, India

"I started AthleteX three months ago, skeptical that WhatsApp check-ins would actually make a difference. I was wrong. I'm on a 67-day streak now - haven't missed a single TNT check-in. My coach mentioned it last week - said he can see the difference in how I show up to practice. I'm more focused, less injured, and honestly, I feel like a different athlete. The daily reminders keep me honest, and seeing my streak grow is addictive in the best way."

67 days
Current Streak
94%
Habit Completion
Injury-free for 3 months
Injury Prevention

"Best decision we made. I finally stopped nagging and started supporting. The weekly report tells me everything - I can see her streaks, the TNT score, where she's slipping. All without having to ask."

Satish M, Parent of Gauri Satish

Parent

"This extends my impact without adding to my workload. My athletes are showing up better prepared, more focused, and with fewer injuries. It's like having a silent partner in athlete development."

Coach Aras Razak

GameFit Badminton Academy

Start Your Journey Today

Ready to do the things that take no Talent?

Join athletes who are building discipline habits that turn talent into results. Get started today and unlock your potential.

Questions? Email us at hello@athletex.ai